You’ve just launched your new business, and you are getting ready to make your first Facebook post. But the wording isn’t sitting quite right. The variations you’ve typed out don’t come across the way you want them to, or with the tone you think matches your business.
It’s the brand voice dilemma—an important milestone in building your business! And now that you’ve come to that wording crossroad, there’s no time like the present to define your brand voice.
What Is Brand Voice?
Brand voice is the personality that comes across in your communications. It’s about the language and words you use to get your image and ideas across.
In a world dominated by social media, and businesses competing for space in the digital realm, your brand voice is more important than ever. It’s what sets you apart from everyone else, and makes you appealing to clients.
And that voice isn’t just living on social media either. It should be consistent through all of your communications: newsletter, website copy, internal communications and marketing.
How to Find Your Brand Voice
There are lots of strategies out there to help you look at your previous communications, and plan for future communications, to hone in on your brand voice. Here are some of our favourite suggestions:
- Write Down the Core Four
Think about these four things in your business: what’s your purpose, what’s your vision, what’s your mission, and what are your values. This will help you narrow in not only on your organizational goals, but on the language you typically use to describe your business.
- Your Brand in Three Words
Put together a list of the three words that best describe your business. What impression do you want to get across to your clients? And, once selected, how do you envision those words translating into your brand voice?
- Consider Your Clients and Your Competitors
How do you want your clients to feel when they engage with your brand, online and in print? Do you want to give the impression of formal professionalism? Are you hoping clients feel at home? Are you looking to make them laugh?
Think about your typical demographic. What language would they relate to? How are you most comfortable addressing that group?
Finally, take a look at some of your competitors, or even brands that you enjoy that may not compete in your space but speak to your demographic. How are they speaking to their clients? What inspires you about their voice?
Plantsome is an example of a unique brand voice we’ve seen recently. What brands come to mind for you?
*Take this opportunity to decide what kind of brand you don’t want to be as well! What voices do not appeal to you? What doesn’t reflect you as a business?
- Check Your Records
Do a deep dive into your old content. Of that list, discard the ones that don’t sound unique to you, or that sound like something any one of your competitors could have posted.
Now, look at what remains. What is the tone that comes across? What are words or phrases you use often? Those are all a good base for your voice.
5. Work with a Professional
If communications isn’t in your background, building a brand voice can be intimidating. We totally understand! You are building your brand’s personality, and that’s an important task.
As with any big project, input from those around you can be a big help. We recommend working with a professional agency or creative company when searching for external support, as they have the background and experience to really focus on what your business needs.
At Always Brave Creative, our team of experienced writers is here to bring your brand voice to life. Get in touch with our team today to find out how we can help: https://alwaysbravecreative.ca/business-services/
- Finding your voice isn’t just about the big content, it’s about the simple wording as well. Consider the different sections of your website and their names. Your story highlights on Instagram, and their names. Your voice should come across there too!
~ written by Lucy Fox