As your business starts to grow, there is a point when the following questions come to mind: “Should my business be online? Do I need a website?”.
The answer: yes! In a world that is so digitally driven, a website is a powerful tool to boost your business. And while it might not be your area of expertise to build your own website, Always Brave Creative can take the task off your plate and design you an on-brand, impactful website to share your voice with potential clients.
Why do you need a website? Well, having a website:
Adds Credibility to Your Business
Having a website gives potential clients the peace of mind that you are, in fact, who you say you are! Clients can find you easily, learn about your products/services, and understand your brand voice, all in one location.
Depending on your business, you might also be innovating to take your business online. Consider your competitors: Do they have a website yet? Or are you going to be one of the first?
Boosts Your Business’ Organic Traffic
With strong, relevant content writing, your website can hit the correct SEO notes to have your website appear towards the top of the list when customers search for your type of business online.
If written strategically, a website can boost organic traffic and continue to bring in clients through search engines.
Allows Potential Clients to Discover Your Business 24/7
From an internal perspective, a website acts as a one-stop-shop for all your business information: products/services, pricing, contact information, client reviews and more! Even better: since your website lives online, it’s easier to update than reprinting posters/flyers, brochures, etc.
A website is also available 24/7 and can provide your clients with a wealth of information before they reach out to you for further details. So even if you aren’t available right away to answer questions, your website can act on your behalf.
Gives You a Home Base to Drive Your Marketing Efforts
Having a website gives you the opportunity to link back to something when you are marketing both digitally and in print. Use your website as a call to action for potential clients, especially in any social media posts.
So whether you have already begun your website-building process and are looking for an expert eye on your content, or are looking to create a digital home for your business from the ground up, Always Brave Creative can help. Get in touch with our team today through our website, and let’s work together to share your story in a digital home that suits you and your business.
~written by Lucy Fox